There are many different guidelines for how often to publish content and how often that content should be a “sales” post. But how do you know what to publish? Will it be too “salesy”, or not enough? And what is a “sales” post anyway? Sales posts are typically trying to get someone who is atContinue reading “Question: How Often Should I Publish “Sales” Posts”
Author Archives: Glover Strategic Marketing
Keep Growing During the Pandemic
Customer loyalty is something you will be able to use to increase your revenue in the months and years after the current pandemic has run its course. Now is the time to invest in your clients to build their loyalty.
Beyond Disinfectant and Toilet Paper: How Ready is Your Business for the 2020 Outlook
What you hoped 2020 would be for your business has dissolved… Unless you sell toilet paper and hand sanitizer. So how do you keep your business running, when the economy is in turmoil, the public is panicked, and you don’t know if you will be open next week? We do not know how long thisContinue reading “Beyond Disinfectant and Toilet Paper: How Ready is Your Business for the 2020 Outlook”
5 Ways To Have A More Adaptable Company
Strive for continuous improvement by listening to employee suggestions, client complaints, feedback, and tracking trends, all while rewarding change within the organization.
Perceived Value and Why it Matters
The perceived value of the offering comes from providing what the customer values most. Value in the eyes of the client isn’t always in direct correlation to the cost.
How would you know if your customers want to move to a competitor?
With this information in hand, you can develop a plan to improve your offerings and lower your customer attrition rate.
2020 Marketing Plan: Will your 2020 initiatives achieve growth objectives?
2020 is a year of big objectives; you are not alone if you are unsure how to reach your growth objectives, a little guidance from Glover Strategic Marketing will provide a clear plan on how to achieve your goals. Christmas carols have barely stopped ringing in consumer’s ears, and the confetti is still lingering fromContinue reading “2020 Marketing Plan: Will your 2020 initiatives achieve growth objectives?”
Custom Marketing Plan Sample
“So, what can you do for me?” you ask?This sample is an excerpt from a 46-page Custom Marketing Plan. This plan was developed for a business-to-business company that was challenged with growing under-performing customer segments. In this custom marketing plan I: Reviewed the current marketing and the effectiveness in the targeted segments Developed a competitiveContinue reading “Custom Marketing Plan Sample”
“Ship My Pants” Lessons. Does Your Customer Experience Live Up to Your Marketing?
Advertising is everywhere, which is why it’s easy to overlook the fact that marketing is more than just advertising and promotion. In reality, if the customer sees it or interacts with it, it is part of the overall marketing strategy. Marketing spans all customer touchpoints at every stage of the buying cycle. Organizations often assumeContinue reading ““Ship My Pants” Lessons. Does Your Customer Experience Live Up to Your Marketing?”