How Cohesive, Strategic Planning AMPed Up a Business 4 Rivers Equipment is a multi-million-dollar company that sells and services John Deere heavy equipment to both the agricultural and construction markets. At the time, they had 10 locations in Colorado and Wyoming, but they were acquiring four new locations in Texas and New Mexico. The BusinessContinue reading “A Heavy Equipment Company Success Story”
Author Archives: Glover Strategic Marketing
Look For Tandem/Adjacent Market Segments
You can find new offerings that will allow you to penetrate a new customer base that can easily fit your current offerings and skill set.
Become The Gold Standard
Taking better care of your customers will increase your bottom line. Task your entire organization to provide fantastic service every time. Providing all of your customers with more value than they expect will result in a better customer experience, and you will have cultivated a loyal customer.
Expand Your Geography Through Acquisition
When you are looking to expand in an area, how resilient is the potential market? The fun does not stop once the acquisition is complete. You must inform your customers of the change and share more than just the name change.
Expand Your Offerings
There are 2 ways to approach expanding your offerings. Provide additional offerings to serve your customers better. Deliver offerings that will help your company expand into tandem industries.
Inform Your Customers
If you cannot say for certain that your customers know of the relevant offerings, you need to act. Talk to your customers to see how large the knowledge gap is. Work with your marketing team or consultant to craft a message and formulate a plan to inform your customers and prospects.
Expert Opinion: Are Your Offerings Targeted
How to be more targeted with your offerings. Make sure to offer your customers something they are interested in; however, don’t make so many different variations to your offerings that your customers don’t know what to buy.
Urgency Vs. Importance: How to Lead When Your Team Is Exhausted — and You Are, Too
“Ask yourself and your teams: Are you doing all you can do to emerge from the crisis as a stronger company? The window for change may be closing, and the time to turn good intentions into action is now.”
Public Service Announcement: Don’t Badmouth Your Competitors
It can be easy to forget that your competitors aren’t the bad guys. In fact, many of your customers may use your competitor’s products or services; some may like your competitors. Your customers like your competitors As business leaders and top sales professionals, we often think our customers are diehard supporters of our brands whenContinue reading “Public Service Announcement: Don’t Badmouth Your Competitors”
Social Media has changed in 2021
7 Questions to ask yourself before starting a social media campaign to achieve a more successful campaign.