A Heavy Equipment Company Success Story

How Cohesive, Strategic Planning AMPed Up a Business 4 Rivers Equipment is a multi-million-dollar company that sells and services John Deere heavy equipment to both the agricultural and construction markets. At the time, they had 10 locations in Colorado and Wyoming, but they were acquiring four new locations in Texas and New Mexico. The BusinessContinue reading “A Heavy Equipment Company Success Story”

Inform Your Customers

If you cannot say for certain that your customers know of the relevant offerings, you need to act. Talk to your customers to see how large the knowledge gap is. Work with your marketing team or consultant to craft a message and formulate a plan to inform your customers and prospects.

Expert Opinion: Are Your Offerings Targeted

How to be more targeted with your offerings. Make sure to offer your customers something they are interested in; however, don’t make so many different variations to your offerings that your customers don’t know what to buy. 

Why Your Team’s Individual Goals Matter

Motivation is a huge element of success. Knowing and planning what you want to achieve in your business and personal life, will determine how successful you can be. Ensuring that your team’s personal and professional goals are aligned with yours, will enable you to achieve your goals quickly and better than expected.  When I speakContinue reading “Why Your Team’s Individual Goals Matter”