Change is constant yet businesses fight it like change is the enemy. How will you thrive when the next catastrophe, big or small, happens?
Tag Archives: marketing plan
We’ve always done it that way
Now is a great time to re-think what you have always done, and why.
Beyond Disinfectant and Toilet Paper: How Ready is Your Business for the 2020 Outlook
What you hoped 2020 would be for your business has dissolved… Unless you sell toilet paper and hand sanitizer. So how do you keep your business running, when the economy is in turmoil, the public is panicked, and you don’t know if you will be open next week? We do not know how long thisContinue reading “Beyond Disinfectant and Toilet Paper: How Ready is Your Business for the 2020 Outlook”
Custom Marketing Plan Sample
“So, what can you do for me?” you ask?This sample is an excerpt from a 46-page Custom Marketing Plan. This plan was developed for a business-to-business company that was challenged with growing under-performing customer segments. In this custom marketing plan I: Reviewed the current marketing and the effectiveness in the targeted segments Developed a competitiveContinue reading “Custom Marketing Plan Sample”