“So, what can you do for me?” you ask?
This sample is an excerpt from a 46-page Custom Marketing Plan. This plan was developed for a business-to-business company that was challenged with growing under-performing customer segments. In this custom marketing plan I:
- Reviewed the current marketing and the effectiveness in the targeted segments
- Developed a competitive analysis
- Reviewed and updated the positioning statement
- Evaluated customer perception of the brand and the customer experience interacting with the company/brand/location
- Evaluated sales process
- Evaluated the authenticity of the company and its marketing
- Discovered weaknesses and roadblocks and delivered a plan to overcome such weaknesses
- Developed a marketing schedule for each advertising segment (Google Ads, Social, Website, etc.)
- Provided SEO and Keyword recommendations
- Developed a marketing budget for the year including time estimates
- Provided a job description for a marketing person to help with the
- Provided strategy and recommendations for marketing, advertising as well as sales
- Provided quarterly objectives to stay on track with the custom marketing plan
