Category Archives: Uncategorized

Have Your Product Sales Hit a Wall?

What do you do when you have a good product that has sold relatively well but seems to have hit a wall in sales? Look at what other industries or customer segments might benefit from your product. Uncover what value your product will bring to this new customer segment. Approach the customer segment with theContinue reading “Have Your Product Sales Hit a Wall?”

Marketing as an Investment vs an Expense

Learn what Nicole Glover from Glover Strategic Marking has to say about perceiving marking as an investment versus as an expense. If you see marketing as an expense, you are doing it wrong. Marketing shows your customers what to think about your company. Marketing helps you reach more clients, get more leads, and smooths theContinue reading “Marketing as an Investment vs an Expense”

What to do when a segment of your business is struggling?

I have seen the most disgruntled clients become the most avid supporters of a company. Once a client knows you have listened to them and you are doing all you can to deliver on their needs, you may win a client for life.

Why Your Team’s Individual Goals Matter

Motivation is a huge element of success. Knowing and planning what you want to achieve in your business and personal life, will determine how successful you can be. Ensuring that your team’s personal and professional goals are aligned with yours, will enable you to achieve your goals quickly and better than expected.  When I speakContinue reading “Why Your Team’s Individual Goals Matter”

Are You Jeopardizing the Enjoyment of the Purchase?

People want to feel good about the purchases they make. Do your best to ensure you have provided the experience that your client desires, without making them second-guess the process, product, or service.  However, I regularly see companies and sales-people do something that transforms a satisfied customer into one that questions the experience.  In anContinue reading “Are You Jeopardizing the Enjoyment of the Purchase?”