The Process

AMP Strategic Planning Process

The Glover Strategic Marketing process to developing a straight forward customized Actionable Marketing Plan is customized to your needs, goals and challenges.

The focus of your customized Actionable Marketing Plan will be determined by the goals and needs of your established, B2B company. For a 12-month Actionable Marketing Plan, I embed myself within your company for weeks to understand and analyze your processes. Then I offer solutions to your challenges and identify areas of opportunity. Finally, I deliver a marketing and growth plan that is strategic, but also includes the tactical steps your executive team and marketing department can follow to reach your goals.

This is an intensive process, so I only accept one client at a time. A 12-month plan is an investment of $30,000-$55,000. The entire process to develop a 12-month plan takes about three to six weeks.

Ask about a free consultation call.

Initial Consultation

Phone meeting to learn about your business and determine whether we are a good fit.

Marketing Analysis

Examination of your marketing, advertising, messaging, positioning, branding, competition, marketplace, the market trends, and more.

Deep Dive Meetings

  • Executive Meetings to cover
    • Your immediate, yearly, and 5-year vision and goals
    • The strengths and weaknesses of your business operations
  • Key Employee Meetings to cover
    • Processes
    • Communications between the organization and clients
  • Meetings with some of your clients to cover
    • Expectations
    • Testimonials
    • Criticisms

Business Evaluation

  • Track the customer journey and client interactions.
    • Identification of hurdles and opportunities
    • Processes for finding leads, effectively reaching customers, and closing sales
    • Post-sale support and building customer loyalty
  • Marketing performance: marketing strategies, marketing metrics, and evaluation of current plans
    • Sales process: Each step and touch point, metrics, scripts, and results
    • Physical location setup and processes evaluation
    • Challenges and solutions identification
    • Business opportunities evaluation

Customized Actionable Marketing Plan Delivery

• Client review
• Final plan delivery

Post-Delivery Follow-Up

  • Kickoff meeting with your marketing team
  • Periodic Checkup meetings at 1 month, 3 months, 6 months, and 9 months

Let’s make your company grow, together.

Let’s Talk!

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