Q. What businesses would most benefit from an Actionable Marketing Plan?
A. Glover Strategic Marketing works with established, B2B companies, typically with revenues starting at $20 million and up. I work with all companies from any industries and areas, but I have extensive experience with heavy equipment and business services companies.
Q. What does a 12-month Actionable Marketing Plan cost?
A. Because our plans are completely customized for your company’s needs and goals, it really depends upon what you need. A 12-Month Actionable Marketing Plan typically costs in the range of $35,000 to $55,000. We can discuss the costs you can expect at our initial Free Consultation Meeting where we determine if we are a good fit.
Q. What kind of return on investment (ROI) can I expect?
A. The ROI you can expect depends on these factors:
- The plan you choose
- Your goals and needs: A company who sets first year goals of more effectively marketing their ground-breaking products is likely to see a greater ROI than a company that has a less directly profit-oriented goal such as attracting better employees.
- The goals you set for your first year will also affect your five-year goals.
- How closely you follow and implement the plan
The ROI most companies can expect is at least 10 times their investment. A company like the one above which wants to more effectively market their ground-breaking products, may see 100 times their initial investment.
Q: How long will it take before I have a plan in hand?
A. For a 12-Month, Actionable Marketing Plan focused on massive growth, you will usually receive your plan in 3-6 weeks.
For a 90-Day Survive and Thrive Plan, you will usually receive your plan in 2-4 weeks.
The length of time to develop your marketing plan depends on your company’s needs, and we can discuss this at our initial Free Consultation Meeting.
Q. What if my staff isn’t properly following the plan?
A. After your plan is delivered, I will meet with your marketing plan to go over the plan and discuss its implementation. At that time, we will also schedule four Periodic Checkup Meetings to take place throughout the year. At the Periodic Checkup Meetings, we will discuss what results you are getting and how your team is implementing the plan. If they are having any challenges, I will recommend solutions so they can implement the plan more effectively. It is important to me that my clients succeed.