“Customers don’t make up stories about you or your business. It is you who create them. The customer simply retells them.” Jeffrey Gitomer
So, how is your customer service?
And we aren’t talking about how you handle complaints. How are you treating your customers from the moment they engage with you? What stories are your customers saying about you?
“These stories create the basis for the most powerful form of advertising known to mankind. Word-of-mouth. It is estimated that more than 50% of American business is based on this ad form.”
Everyone has heard of Word-of-Mouth marketing, and most businesses strive for a thriving referral business. What are you doing to make sure your business is worthy of a referral?
Jeffrey Gitomer published a great article about your customers’ stories about your business. Read it here.
7.5 advantages of great service
If you feel it would be too much work to build a business worthy of positive word-of-mouth attention, I want to share Jeffrey Gitomer’s 7.5 advantages of great service with you.
1. It’s free. Great service costs little or nothing, but it’s worth a fortune
2. It builds goodwill. Consistent service creates and builds reputation.
3. It builds customer loyalty. People will actually look forward to the next time they will do business with you. Happy to do business with you.
4. It creates memorable experiences that will be retold time after time. Stories create the basis of word-of-mouth advertising.
5. It makes your customers salespeople for your business. And they are one thousand times more effective than any employed salesperson on your team.
6. It leads to referred business. People are guided and influenced by the success, satisfaction, and happiness of others.
7. It makes it harder (impossible) for competitors to steal away customers even at a lower price. “Loyalty through extraordinary service” is a powerful yet overlooked motto in business today.
7.5 It creates a clear distinction between two companies engaged in the same business. Yours and your biggest competitor.
Jeffrey Gitomer Read it here.
Let’s Talk
When you are ready to grow, I can help. Contact me today for a free one-hour consultation. Uncovering areas of opportunity and developing strategies are some of the many things Glover Strategic Marketing can help you achieve. There is no obligation and no pressure, just a frank discussion of your company’s needs and goals. Plus, I guarantee it won’t cost you anything to work with Glover Strategic Marketing. So what is holding you back from growing your business?