Increasing revenue is the objective. But right now, there is a lot of fear. So if growing revenue seems out of reach, develop a plan to grow customer loyalty.
Video chats, delivery, and hand sanitizer are all great ways to help make your clients and employees feel safer and less fearful. But can your business take it a step further? You may have to really think outside of the box and change your strategy by the end of this.
What do I do if I have to shut down and I have no way to provide services to my clients?
I am sorry to hear that. Make sure you do what is necessary to be able to open your doors when this is all done and make sure you continue to communicate with your clients.
Your clients will remember who kept advertising, assuming the companies who have stopped are broke. (After the Great Recession, the companies that continued to advertise came out on top of their competitors after the recovery)
Find ways to stay on the minds of your clients through your normal advertising channels, social media, emails, radio to name a few.
“Our service team is still available to walk you through your challenges” “10 tips on how to get more life from your equipment between services” “We cannot wait for our regulars back in our shop, keep yourselves safe, we miss you” “…This positivity message comes from…” “How to make your coffee better when you can’t get coffee from us” “15 ways to use beans for breakfast from your friends at…”
Keep advertising
It doesn’t matter if your doors are open or closed, now is not the time to stop marketing. Many of your competitors will stop marketing. We know the pandemic will end at some point, so if you want to continue to grow your business, don’t stop your marketing and advertising work.
It may be tempting to wait for things to improve to start your marketing again. You must use this time to reinvest in your marketing and advertising, largely because not all of your competitors will be advertising during this time. Now is also a great time to negotiate for a great advertising deal. With so many advertisers dropping out, you can secure additional advertising for a little more or even less than you are paying now.
Bottom Line – Build Customer loyalty
Customer loyalty is something you will be able to use to increase your revenue in the months and years after the current pandemic has run its course. Now is the time to invest in your clients to build their loyalty.
Your strategy, messaging and delivery may have to change in these turbulent times, but you are in this for the long haul.
If you don’t have a strategy for the next few months or the year, Glover Strategic Marketing can help with a custom, tactical, client-facing operations and marketing plan. Ask for a complementary diagnostic call where we can have a more in-depth discussion about your initiatives, strengths, challenges, and strategies. We can discuss areas of improvement and opportunities for growth while laying the groundwork for a future partnership.
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